KILLING YOUR CHILDREN

Or More Importantly, How to Let IDEAS GO

I used to say, "Ideas are cheap, it's the execution that's expensive." And it's true, ideas no matter how complex cannot compare with the amount of time or resources one would spend to see them come to fruition.

Let's face it, not every idea is a goldmine and more importantly our time on this planet is only so long. That's why it's important to know what ideas make the cut and what ideas need to be left behind.

I used to have a friend who had TONS OF GREAT IDEAS. Her sketchbooks were filled with endless amounts of drawings and sketches and all of them were really good. She had the opposite problem of what I'm talking about. She never executed a one. She'd also get frustrated with me for not celebrating her ideas after a fashion. A sketchbook, at least to my mind was just an extension of her brain made real. Sure, I could admire it, but it was like bubble gum: sugar sweet but not nourishing in the least.